On Tue, 20 Mar 2007 17:06:11 GMT, Brian Henderson
wrote:

On Tue, 20 Mar 2007 02:22:38 GMT, Steve Hall
wrote:

On Tue, 20 Mar 2007 00:20:49 +0000, Brian Henderson wrote:
Which, unless you're a Neilsen family, is irrelevant because your
viewership means nothing at all. They don't know what you're
watching, so whether or not you watch it doesn't matter.

If that's true, no one would buy ads.

People buy ads based on what the Neilsen families are watching, and by
extension, what that indicates everyone else is watching. They don't
know what non-Neilsen families are watching, hence your actual
viewership doesn't matter, they only care about their statistics.

Remember that other statistics besides Neilsen are now available as
cross-checks. Your cable company, Tivo, satellite provider, or other
provider all have the ability to gather statistics on what is being
watched, and with Tivo, even the number of times it is being rewound and
watched. You can bet those statistics are also used to factor advertising
charges.

Remember, as far as broadcasters are concerned, TV programs are *not* the
product. Viewers are the product.



+--------------------------------------------------------------------------------+

If you're gonna be dumb, you better be tough

+--------------------------------------------------------------------------------+