Stickley.
We're Greener Than Greene & Greene
Because we care about our planet.
[accoustic guitar music playing
new born sleeping peacefully in a
Stickely Baby Crib (tm)]
- fade to black as the last guitar
note resonates towards silence

I live not far from the Stickley factory in central NY, and they do
actually have TV commercials on the local networks. No babies in
cribs yet, but both spots I've seen do have a cute little toddler in a
house full of very nice furniture, and nice slow pans across the
quartersawn figure of various pieces, with nice acoustic music in the
background. They don't say in the ad how much they care about the
planet, but other than that, your description is pretty close.
Andy