I think some folks don't understand what it means to "go pro". Sounds
great. Sounds high powered and important. To hear some talk it sounds
like something noble, almost like answering to a higher calling.

Unless you are independently wealthy, you will do what you need to do
to get your fledgling business off the ground. You will become quite
flexible in your pricing once you discover you need gas in your tank,
money for a show, or money to pay utilities. All thoughts of the
higher calling will disappear when you turn some of your best work,
and you are outsold by someone that turns 80-90% as well as you do,
but gets his premium wood all free and is woodturning across the USA
making shows and enjoying his retirement.
His prices are less since he is doing it on a lark, and you are
screwed.

I started as a carpenter many years ago, and got to the point that I
don't really care for it. I started out in that trade because I
enjoyed woodwork. Sometimes now it is like shoveling dirt. I enjoy a
challenging project, but not for the sake of the finished project but
for the challenge itself. I don't get much enjoyment out of making
doors, running crown mold, making cabinets, etc. Too many years later
and it is work, like someone going to the office.

But I enjoy my woodturning, and only sell enough to pay for new
tools. I like selling giftware and tend to sell it a little too cheap
to my friends and family for them to use as gifts. They like having a
source of unique gifts, and I like turning the wood and having the
dough for more gouges and an extra chuck.

I price my stuff based on what I think I should make an hour, factor
in incidentals (if applicable) such as finish, paper, wood, glue, and
go from there. I take a prototype to some of my craft type amigos and
amigas and ask them what they would pay and match it to my estimate.
Now I have a baseline.

Placing that number on the object, I see how well it sells, and how it
fits into the market. I adjust accordingly and start at that number.

Make sure your product is appropriate for the market you are after.
Many years ago I had a good friend that was a super sales man and he
always told me: " You can't sell Cadillacs in a Chevrolet market and
people that drive Cadillacs don't want Chevrolets".

Price accordingly.

Robert