WHY CONTRACTORS COST WHAT THEY DO
Word-of-mouth is great, but even established companies like McDonalds, Home
Depot, Wal Mart, etc...still advertise.
Think maybe they know something about marketing??
Different goals. Mcdonalds is prepared to grow infinately.
Many contractors are perfectly happy with a 3-year backlog
of jobs for them and whatever size crew they're comfortable
managing. Not everyone wants to be multinational.
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