Chris Fishwick wrote:
"Andy" wrote in message
...
Poundland (in the UK) sells a set of three AAA Duracell Plus batteries
for £1.

The batteries are sold in a blister pack The cells seem to have all the
small print of a genuine Duracell on. However the backing card of the
blister pack has some nondescript brand name on it and makes no
reference to Duracell.

Are these real Duracells?

If not then why would a known chain like Pouldland really try to
deliberately pass off counterfeit goods as the real thing?

Nope. The real thing as are all the other makes sold. Bulk buying is the
name of the game! Trading standards would have been down their throats if
fake.

CRF

I find stores like poundland excellent, because you really get the sense of
how much margins some companies and their channels are used to.

It is sometimes hard to accept, because we have being conditioned to think
of price=value. But the price of goods, is largely not connected to the cost
of production, but how much the consumer is willing to spend.

Take common cleaning products, which we all but, such as washing powder or
floor cleaner. They are all made from pretty basic chemicals, and are made
up in enormous quantities. Who here reckons the cost of production for a 2kg
box of washing powder is far less then the transportation costs to get it to
the supermarket??

Back to the duracel thing, they are pretty simple, basic alkaline batteries,
largely unchanged for decades, yet you go to garage to buy them and you wont
come away with much change from £5....

Gaz