DIYbanter - View Single Post - Manufacturer questions I always wanted answered

Eeyore

wrote:

Michael A. Terrell wrote:

Matsu****a came up with the Panasonic name when they entered the US
market, to sound "More American". They felt the use of Matsu****a would
hurt sales because it didn't look or sound "American"

Why didn't they use National, a brand name they had already been using
in the rest of the world, including Japan? Was it because the National
boy looked too much like Bob's Big Boy?

Too downmarket I think.

Graham