On Wed, 25 Jan 2006 10:52:00 +0000, John Rumm
wrote:

Chris Bacon wrote:

"Ah, yes, but it doesn't work like that for Bosch, Makita, and all
these quality manufacturers, does it, because

It works exactly like that for them when they choose to offer a badged
product. What differentiates them from (say) NuTool is the basic quality
of raw product they are prepared accept and put their "brand" on, and
also what value they choose to add as an organisation between delivery
of the product from manufacturing and to the end user.


Paradoxically, even that is inconsistent.

For example, both Bosch and Makita make pretty good routers.

However product managers at both manufacturers have decided that it's
necessary to have product bundles with packets of cutters because the
cheap manufacturers do it.

They then proceed to procure cheap **** cutters and put their brand
label on them. It is very obvious that the cutters are not of the
same quality as CMT or Freud. They do the same thing with packs of
drills given away with some cordless tool bundles.

Rather stupid, because they don't need to do it and are just
prostituting their brand.


They would be far better off doing a deal with Freud or CMT and
including a discount voucher towards purchase of one of their
products.


--

..andy