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Gunner Asch wrote:
On 30 Dec 2005 19:12:08 -0800, wrote:

If you get a chance there is a great article in the current issue of
FastCompany called "The Man Who Said No to Wal-Mart". The article is on
why the CEO of Snapper mowers (US made), Mr. Jim Wier, said NO and the
reasons behind it. Quite interesting.

Personally, I would have done the same thing. Maintain superior quality
with a name behind the brand, support local service and repair and keep
the integrity of the manufacturing business. Walmart suggested a
cheaper model, even outsourcing to a cheaper manufacture, while
maintaining a Snapper brand name. Mr. Wier made the right choice and
will not be known for tarnishing the Snapper brand name by introducing
a low quaility model.
COOL! Nice to know SOMEBODY still has a backbone!

Jon