a faux pas? or clever marketing?

"RonB" wrote in message
news:VS4nf.35728$ih5.17362@dukeread11...
Several years ago I got tired of paying premium for Sears hand tools.
Knowing Master Mechanic carried the same lifetime warranty, I picked up a
set of 3/8 and 1/4 drive tools at a hardware store and mentioned Sears
pricing. The owner, a long time neighborhood store operator, said he had
sockets marked "craftsman" show up among the Master Mechanic sockets.

RonB