On Thu, 8 Dec 2005 09:23:38 -0500, "Robin Lee" wrote:


"Mark & Juanita" wrote in message
.. .

Got the mail today. I got not one, not two, but three Amazon tools and
hardware catalogs. These are not duplicates to variations on an address,
but each one is a unique catalog with its own catalog number. Haven't
spent any time to compare prices :-)

I realize Christmas season is upon us, but this doesn't make any sense
at
all.


Mark -

Believe it or not - it makes sense to do from a revenue standpoint. Mutliple
mailings - even if it's the same piece, increases response rates, response
frequency, and total net revenue.


I recognize that multiple mailings help enhance revenue by keeping one's
name before buyers. But that usually happens over a period of days or
weeks. It doesn't seem like having multiple mailings show up on the same
day would have the same effect.



It is, however, a wasteful practice that rewards the practicioner... (we try
to avoid it here).

Cheers -

Rob



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If you're gonna be dumb, you better be tough

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