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Default Royal Crown Cola Company

Royal Crown Cola Company
Original by Paige Bowers, Decatur, 09/15/2006
Last edited by NGE Staff on 08/19/2013

Royal Crown Cola Company (RC), although never as renowned as
its rival Coca-Cola, used the soft-drink industry's first taste
tests to prove that it was a superior soda. Forever linked to a
popular marshmallow-filled snack treat through the country song
"RC Cola and Moon Pie," the company never shook its strictly
southern, small-town image, even though it unveiled a series of
industry firsts, including the first aluminum cans, the first
diet cola, and the first caffeine-free diet cola.

A young pharmacist named Claud Hatcher developed RC as a
bottled drink in 1905 to sell in his family's grocery store.
After customers clamored for the drink, the family expanded into
the soft-drink business, starting Union Bottling Works. Its
best-selling product, Chero-Cola, helped the company grow so
rapidly that by 1920 it had 700 franchise bottling plants.
Known as the Chero-Cola Company, it faced a lawsuit from Cola-Cola,
which insisted on exclusive rights to the word "cola." High legal
bills and rising sugar prices forced the company to drop "cola"
from its name in 1923.

When the market for Chero dropped off, the company discontinued
the beverage, pushing forward with a fruity soft drink called
Nehi instead. Chero became Nehi Corporation in 1928. In the midst
of the Great Depression of the 1930s, Nehi began to struggle;
competition and lackluster sales made it hard for the company to
pay its bills. Hatcher died in 1933, and H. R. Mott took control
of Nehi, dropping poor-performing drinks & streamlining operations
to make the company debt free in a year. Mott's plan included
taking the original Chero-Cola and reintroducing it. The new
Chero-Cola, released in 1934 and named Royal Crown after Hatcher's
first drink, was a big hit, and in the late 1950s the company
changed its name to Royal Crown Cola Company. (Courts ruled in
1944 that the company could once again use "cola" in its name.)

Mott was replaced by C. C. Colbert as president & CEO in 1940.
In that year, Nehi sales were ten times what they had been less
than a decade before, RC products were available in nearly every
state in the nation, and its advertisements appeared in such
publications as the Saturday Evening Post and Good Housekeeping.
Actors Lucille Ball, Claudette Colbert, Joan Crawford, Ronald
Reagan, Shirley Temple, and Loretta Young were among those
endorsing RC as "Best by Taste Test."

The company continued to grow, and in 1954 it became the first
beverage company to nationally distribute soft drinks in cans.
Shortly thereafter, in 1959, RC became one of the first to
introduce the 16-ounce bottle. The company produced the first
low-calorie diet cola (Diet Rite), the first caffeine-free diet
cola (RC 100), and the first diet cherry cola (Diet Cherry RC).
Yet despite such innovations, Royal Crown products reportedly
reached only 2.5% of the soft-drink market in the mid-1990s;
Coke was the leader with about 43%, just ahead of Pepsi, which
had about 31% of the market share. Today, none of the top-ten-
selling soft drinks are Royal Crown products.

RC Cola was bought in October 2000 by the British company
Cadbury Schweppes. Its U.S. operations continue under Cadbury
Schweppes's largest beverage subsidiary, while its international
operations are handled by Canada's Cott Corporation.

https://www.georgiaencyclopedia.org/...n-cola-company
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Default Royal Crown Cola Company


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Royal Crown Cola Company
Original by Paige Bowers, Decatur, 09/15/2006
Last edited by NGE Staff on 08/19/2013

Royal Crown Cola Company (RC), although never as renowned as
its rival Coca-Cola, used the soft-drink industry's first taste
tests to prove that it was a superior soda. Forever linked to a
popular marshmallow-filled snack treat through the country song
"RC Cola and Moon Pie," the company never shook its strictly
southern, small-town image, even though it unveiled a series of
industry firsts, including the first aluminum cans, the first
diet cola, and the first caffeine-free diet cola.

A young pharmacist named Claud Hatcher developed RC as a
bottled drink in 1905 to sell in his family's grocery store.
After customers clamored for the drink, the family expanded into
the soft-drink business, starting Union Bottling Works. Its
best-selling product, Chero-Cola, helped the company grow so
rapidly that by 1920 it had 700 franchise bottling plants.
Known as the Chero-Cola Company, it faced a lawsuit from Cola-Cola,
which insisted on exclusive rights to the word "cola." High legal
bills and rising sugar prices forced the company to drop "cola"
from its name in 1923.

When the market for Chero dropped off, the company discontinued
the beverage, pushing forward with a fruity soft drink called
Nehi instead. Chero became Nehi Corporation in 1928. In the midst
of the Great Depression of the 1930s, Nehi began to struggle;
competition and lackluster sales made it hard for the company to
pay its bills. Hatcher died in 1933, and H. R. Mott took control
of Nehi, dropping poor-performing drinks & streamlining operations
to make the company debt free in a year. Mott's plan included
taking the original Chero-Cola and reintroducing it. The new
Chero-Cola, released in 1934 and named Royal Crown after Hatcher's
first drink, was a big hit, and in the late 1950s the company
changed its name to Royal Crown Cola Company. (Courts ruled in
1944 that the company could once again use "cola" in its name.)

Mott was replaced by C. C. Colbert as president & CEO in 1940.
In that year, Nehi sales were ten times what they had been less
than a decade before, RC products were available in nearly every
state in the nation, and its advertisements appeared in such
publications as the Saturday Evening Post and Good Housekeeping.
Actors Lucille Ball, Claudette Colbert, Joan Crawford, Ronald
Reagan, Shirley Temple, and Loretta Young were among those
endorsing RC as "Best by Taste Test."

The company continued to grow, and in 1954 it became the first
beverage company to nationally distribute soft drinks in cans.
Shortly thereafter, in 1959, RC became one of the first to
introduce the 16-ounce bottle. The company produced the first
low-calorie diet cola (Diet Rite), the first caffeine-free diet
cola (RC 100), and the first diet cherry cola (Diet Cherry RC).
Yet despite such innovations, Royal Crown products reportedly
reached only 2.5% of the soft-drink market in the mid-1990s;
Coke was the leader with about 43%, just ahead of Pepsi, which
had about 31% of the market share. Today, none of the top-ten-
selling soft drinks are Royal Crown products.

RC Cola was bought in October 2000 by the British company
Cadbury Schweppes. Its U.S. operations continue under Cadbury
Schweppes's largest beverage subsidiary, while its international
operations are handled by Canada's Cott Corporation.

https://www.georgiaencyclopedia.org/...n-cola-company


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