In article ,
"david lang" writes:
Hi All

With the recent discussion about power tools, I read an interesting review
of lightweight routers today in good woodworking magazine.

The Trend T3 was the recommended product at £41, but the Ferm FBF-6E was
quoted as being amazing value at £25.

The point is that these routers are absolutely identical - not similar -
absolutely identical in appearance, specification, everything. No doubt
that they are made in the same factory.

Why does one sell for 40% more than the other? Brand name.

Products sell for what people will pay for them, which often
bears no resemblence to how much they cost to manufacture.

--
Andrew Gabriel