Andy Hall wrote:
However, a product at this price point is a world apart from a decent
SDS drill such as a Bosch, Makita or DeWalt.

So being cheap doesn't always equate to making no profit or being
poor quality.

Generally it does.

I seem to recall a bunch of British motorcycle manufacturers using similar
arguments when the first Japanese bikes came out in the UK. All these cheap
unknown brands like Honda, Yammaha etc. They won't last, they won't be
reliable etc, etc.

Then we heard the same arguments about cheap Japanese cars. All these cheap
unknown brands like Datsun, Toyota etc. They won't last, they won't be
reliable etc, etc.

The rest, as they say, is history.

Dave