"Andy Hall" wrote in message
...
On Mon, 7 Jun 2004 16:14:34 +0100, "IMM" wrote:

Which ones are going to sell, well?

The non-eco ones to the majority of people.

Nonesene. Two homes that look the same, similar spec and price? But
one
has virtually no heating bills. ********!! What naive world are you
in.

The one with the heating that is nearer to the better school and is
built traditionally.

The word "eco " sells.

I'm afraid it doesn't.

It does.

I'll agree to differ.

This perception extends to all sorts of areas.
Look in the supermarket.

You can buy eco cleaning products (at least that's how they are
marketed) from Ecover. They do reasonably well. Which are the big
sellers? The brand names because of brand loyalty and the own brands
because they are cheap.

You can buy organic foods. They also sell reasonably well to a sector
of the market. However, most people prefer to buy known brands or
cheap own brands if they want to save money.

And eco houses save them money, lots of
it, so they buy one of them. Simple.

It may be true that eco houses may save money, but this is not driving
the industry.

The industry drives itself. The market has little to do withy it.

If this were the case, there would be
a huge market demand. There isn't.

The parallels with the auto industry, where the industry drives the market
is real. People don't demand fuel cell cars because they have never had
them. Eco homes have never been available in any numbers for people to
decide. When they are they will flock to them in their droves.