On Mon, 7 Jun 2004 13:22:16 +0100, "IMM" wrote:



Which ones are going to sell, well?


The non-eco ones to the majority of people.

Nonesene. Two homes that look the same, similar spec and price? But one
has virtually no heating bills. ********!! What naive world are you in.

The one with the heating that is nearer to the better school and is
built traditionally.

The word "eco " sells.


I'm afraid it doesn't. It is still perceived as alternative
technology and a curiosity.

This perception extends to all sorts of areas.
Look in the supermarket.

You can buy eco cleaning products (at least that's how they are
marketed) from Ecover. They do reasonably well. Which are the big
sellers? The brand names because of brand loyalty and the own brands
because they are cheap.

You can buy organic foods. They also sell reasonably well to a sector
of the market. However, most people prefer to buy known brands or
cheap own brands if they want to save money.


..andy

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