In article , "George" George@least
wrote:

I don't know
as if I would go to advertising with misleading statements. You're not
going to be selling a lot to people who believe in a free lunch.

I'm at a loss as to what I said that would be misleading... George and
Leif, is it because I used the word "extra" instead of "additional"?
Reread my post with the word "additional" in place of "extra" - at least
I think that should clear up the misunderstanding.

I merely said to describe what Ruth is including in the price so people
are aware there are no extra/additional fees. By stating it, people may
gain confidence and attain a higher comfort level with ordering.

When they compare Ruth to other merchants who don't state similar
details it may sway them toward Ruth. Consider a competitor, Minerva,
selling a similar item for $25 - Ruth's costs $25 as well. Ruth has made
a point of saying she takes extra care with the customer's selection
through packing a certain way with no additional fees tacked on - other
than actual postage. Minerva doesn't say anything about this aspect of
delivering the item to the customer even though she does the same thing.
I'd say it puts Ruth in a more positive, customer oriented light and
raises questions about where the ultimate costs may end up if ordered
through Minerva.

Consider how this would come across even if Ruth charges $26 to
Minerva's $25. I think it still gives Ruth an advantage because she's
clearly putting it all on the table for the customer to see, and
possibly, be made aware of something they might not have thought of.
Nothing is misleading, falsified or impugning.

--
Owen Lowe

Northwest Woodturners,
Cascade Woodturners,
Pacific Northwest Woodturning Guild
___
Safety Tip'o'th'week: Never grind aluminum and steel or iron on the same
machine or workstation - Thermite.
http://www.hanford.gov/lessons/sitell/ll01/2001-36.htm