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Some Wal-Mart customers in the United States will soon be able to sample
a new discount item, Wal-Mart's own brand of wine.
The world's largest retail chain is teaming up with E&J Gallo
Winery of Modesto, California, to produce the spirits at an affordable
price, in the $2-5 range.
"While wine connoisseurs may not be inclined to throw a bottle
of Wal-Mart brand wine into their shopping carts, there is a market for
cheap wine, "said Kathy Micken, professor of marketing at Roger Williams
University In Bristol, R.I. She quickly added, "Of course, the right
name is very important."
With that in mind, here are the top 13 suggested names for Wal-Mart Wine:
13. Chateau Traileur Parc
12. White Trashfindel
11. Big Red Gulp
10. Grape Expectations
9. Domaine Wal-Mart "Merde du Pays"
8. NASCARbernet
7. Chef Boyardeaux
6. Peanut Noir
5. Chateau des Moines
4. I Can't Believe It's Not Vinegar!
3. World Championship Riesling
2. Sam's Shiraz
And the number 1 name for Wal-Mart Wine...
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with both
white meat (Possum) and red meat (squirrel).
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