Doctor Evil wrote:
Somehow I don't think one can accuse Tesco of snobbery. Their corporate
motto is to sell everything to everybofy everywhere or something like
that.

Actually, they've lots of corporate mottoes -

No-one tries harder for customers
Treat people how we like to be treated
Better for customers, simpler for staff and cheaper for Tesco

What is notable is that Tesco's customer profile is almost exactly the
general profile of the UK population, yes they do sell everything to
everybody.

Tesco have three tiers of products to appeal to all class types.

It's not just tiering the products - which is over-simplistic; 77% of
Tesco customers buy *both* Value and Finest. Tesco also tailor their
store types to locations, with Express, Metro, Superstore and Extra.
Most other supermarkets don't have that flexibility. Tesco have for
example opened 44 convenience stores in Thailand, South Korea and
Ireland, and are developing the "compact hypermarket" formula in Czech
Republic, Hungary, Poland and Slovakia.

Owain