On Mon, 20 Jun 2005 11:07:48 +0100, "Doctor Evil"
wrote:



You have missed it. A flyer aimed the council estate will be generalistic
and will not have a large section on wine but concentrate on cheap beer and
value foods.

What nonsense. Why do you assume that people living on council
estates don't buy wine and expect cheap food?

That is one hell of a put down.

The working class wife will go to Tosco maybe see a nice
bottle of wine for fathers day and buy it, with out have to change shops.
Tosco have managed what others thought impossible in that they attract all
class of people into one shop.

More rubbish. The days when the term "working class" had any meaning
have long gone, except perhaps in the pages of the Socialist Worker.


The man who took them from near disappearing in the 1980s with a cheap
image, was a Mr Lehey (sp), who was European businessman of the year a few
years ago, who is an Everton fan and that is why the Tesco bags are blue and
white. He was brought up on a council estate in Liverpool, which many
attribute to his understanding a greater range of people than the typical
blinkered upper middle class management type.

I am not sure that background has much to do with it. Morrison's had
similar humble beginnings and have completely cocked up.

The issue is presenting the customer with choice. What the customer
chooses has much more to do with disposable income how busy they are
and whether they like a better quality product at more money than
anything else.

More amazing facts presented
by Doctor Evil.

More amazing nonsense presented as facts, you mean.



--

..andy

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