"Mike" wrote in message
...

"Andy Hall" wrote in message
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On Sun, 19 Jun 2005 22:17:45 +0100, "Doctor Evil"
wrote:


Tesco have three tiers of products to appeal to all class types.

What on earth ware you talking about?
Do you really believe that
people choose products and where to
shop based on "class"?

That is what Tesco found, and that is one of the reasons for their
immense
success.

Price points certainly... but "class"?

Where is the correlation?

Not quite 'class' in the classic use, but apparently Tesco analyse every
purchase made using their clubcard and found a correlation between the
Tesco
brands - Finest, Standard and Value and the ABC.../123whatever bands
people
are divided into. Stock on individual stores can thus be tuned to the
type
of people coming through the door. The offer vouchers posted out are also
apparently tuned to the recipient, presumably enough to attract them to
return and make extra purchases without discounting their normal weekly
shop.

That is true. A flyer in a working class area is different to one in a
middle class area from the same shop.