When you buy a product for $9.95 ........................

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Turtle, you're 100% correct! The part plus shipping/handling* would
probably be a ten spot. I don't have to pry my wallet open with a
crowbar, but I do have to find a place that will sell me another Mr.
Coffee 4 cup coffee brewer for $9.95.

* That handling charge is the big ticket item. Now I know where the
expression "Boy was I handled!" originated!!