You say "Use conduit" but there is no additional information as to why.
Is there something wrong with PVC coated MC? The MC is MUCH easier to
use than anything else because I only have to go as deep as the brick
for most of the run. I will try to post some photos in the next couple
hours.


If you're not burrying the cable 1.5" deep into the wall, you want
metal between it (the cable) and the wall surface, so not using
metal conduit means having to trench deeper than you otherwise would.