When wacing you need to apply very little. What you are seeing is
residue of un-buffed wax. You eventually buff it out with enough elbow
grease. Here is what I would do.

1. Wax is usually mixed up with a chemical called Naptha. Get a small
can of Naptha at a finish supply store, probably even Home Depot and it
is safe to wipe over any finish and will completly strip the wax.

2. Use a clean cloth (or 0000 steel wool if you want to renew the
surface more than just wax it). Dab it in the Behlen wax (good stuff)
just a bit. In circular motion, moving real fast, apply it to an area
about the size of two sheets of paper until it sort dries out. Wait 5
minutes and buff it out with a terry cloth or cotton rag. Move fast
enough to generate some heat and vioila! You will have a beatiful
shine.

Note that waxed surfaces do not like water and will tend to show finger
prints a bit easier but you can re-buff it anytime you like.