"Dave Balderstone" wrote in message
news:260520051847400346%

There is no waste involved in this example, except perhaps the
annnoying invoices being sent.

Umm, product being given away has a cost. Period.

This is a planned campaign whose cost has already been factored into
budgets.

Yes it is, the wast is factored in to the price of everything that they
market. Those that pay for the product pay for the factored in waste.