Customer needs to call Sony, have serial number, date of purchase, date
unit first failed, and all prior repairs on the set in hand. They have
to ask Sony for repair assistance.

Warning, if they bought it at Sears, forget it. Sony won't help as the
tv did not have a Sony warranty. It was hard enough to get Sony to pay
for warranty repairs on the occasional item they bought at Sears and
brought in, even though Sony said they would reimburse the servicer.