Joe,

If I were you I would advertise with Yahoo's Overture service and Google
adwords. Select keywords relevant to your product, such as drill press,
machine tool, etc. You pay per click, typically around $.10. You set up an
account online. It's a great way to target a specific market.

Good Luck,

Tony


"Joe" wrote in message
news:6jN_d.8382$qN3.5151@trndny01...
I would suggest sending press releases to related trade magazines, or
local
papers.

We hit a lot of them already... But the general opinion is that the trade
magazines and journals are slowly shrinking into uselessness. There are a
number of good ones out there still - and I pay to advertise in a few
(affordable ones!) but we also receive 5 useless "packing material"
publications for every useful one these days, and my industry is not that
complext that they are simply off topic...

Papers... Maybe if I lived in an area that hada very high number of shops
or something, but I'm not sure anyone would look in a newspaper for a
non-home use metalworking tool. Do you have any insight into this I can
learn from? Maybe I'm missing something. ...Always looking to learn!

Bottom line is that I've only been heavily involved in the industry for
the
past 2 years or so... Befoer that, it was all influential learning from
my
father as a kid... These days, I read all I can here and the woodworking
group to learn as much as I can as fast as I can about the industries,
tooling, machines, thought processes, trends, etc. If I don't learn
quickly, I will surely find myself in trouble everytime someone calls on
me
to provide something as a supposed expert.
--


Regards,
Joe Agro, Jr.
http://www.autodrill.com
http://www.multi-drill.com

V8013

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