In article ,
Capitol wrote:
A good example is Miele, a washer controller is about £250, from
Miele. It is almost exactly the same as the unit in a Hoover Logic
series washing machine, which is available for £50. Both units come from
the same component supplier for about £10. The customer believes he is
buying reliability, tosh. He's buying a marketing image, in which a high
initial selling price, supports the service operation.
And both machines may be fitted with the same cable or plug.
Doesn't mean the Miele isn't head and shoulders above a Hoover, though.
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*Why isn't there a special name for the back of your knee?
Dave Plowman
London SW
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