When I was a kid, there was this guy, named Don Ray, I think. And his
commercials for SOLID PINE FURNITURE WITH GENUINE HERCULON FABRIC!
would come on starting at about 10 pm until 5 am. Thing was, his
commercials were always 10 times louder than everybody elses' (Even
Boots Williams and his damn Ford trucks). I don't know what 'Herculon'
is (I suspect it's probably something like 'corinthian' leather) - but
I do know Don went out of business. I guess the market for pine
furniture with HERCULON! dried up or something.