ChrisCoaster wrote:

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Well if the customer ASKS the rep how to adjust the picture & sound,
the rep should show them at least how to open the menus. Problem is
most consumers assume that, like Rumsfeld, the "picture you see is the
picture you get, not the one you want". They don't realize that the
set is not displaying at its full potential.

As far as profits go, they WILL make money by stocking and selling the
calibration videos I mentioned, in store. There is no "extra cost of
educating" as you put it, by stocking the DVD and letting the consumer
buy it and navigate through it themselves at home. Common sense here,
folks.

-CC
The quickest way to lose a sale I know of. Is by stamping
some assembly required on the box. The DVD you mention is
essentially doing that. It's bad enough when the customer
gets it home and pulls out that 90 page instruction book.
But, that's after the sale and not your worry.

As far as the rep answering questions. Pipe dream. Not
the rep's fault. He or she is dealing with over 100
different products. Each product having a large number
of customer adjustments and features. All multiple
menu operated with no standardization of either feature
names or method of activation or adjustment.

Even simple features like tint. Some call it tint some call
it Hue. You might in some models have to turn off two other
features to even adjust the hue or tint.

That's just tv. Most superstores carry a wide variety
of electronic products compounding the problem.

You seem to want simple solutions to a complex modern
electronics age. Consumers don't know what they
want. They need to be told. Consumers have an idea
in their head of what it is. But no clue when it
comes to purchasing the correct product to match that
idea in their head. The rep takes that
idea in the customers head and tries to match it
to a product. At least the good ones do.

That's a rep's job. A rep weeds through all the
misinformation the customer has picked up. Then
match the valid information to a product the
consumer actually wants. Not to teach the consumer how
to use the product in a manner utilizing the products
full potential.

The best the rep can do is know what the product
can do. Not how to operate the product to maximize
the features it's capable of.

When push comes to shove most consumers want to
do exactly what you mentioned earlier. Take it
out of the box, plug it in, hook up a single
cable. Since they bought the best technology
has to offer they now want to believe the picture
they are receiving is the best they can get.

You are the exception to the rule. A knowledgeable
customer who knows what it can do. You won't
be satisfied until you get that high quality
picture you want. Since sales requires volume
to be profitable. Stocking and selling for the
limited number of customers like yourself would
not be profitable.

Believe me if the DVD you mentioned would sell
it would be in every big warehouse store in the
land.