In article , Andy Hall
wrote:
John Ruskin, the philosopher (1819-1900) had words of wisdom on
this.

"There is scarcely anything in the world that some man cannot make
a little worse, and sell a little more cheaply. The person who
buys on price alone is this man's lawful prey. "

"on price alone" are the key words. When he was writing spending on
marketing was almost nil so there was probably a much better
correlation between price and quality. Lots of supermarket own-brand
products (not the white box ones) are identical to the branded ones;
with latter you are paying for the name and nothing else. If you
want something to do the job IME you are invariably better off by
buying something mid-market: e.g. in terms of quality and
reliability v. cost I am convinced that my Honda Jazz beats (for
example) a similarly size Hyundai or Audi A2.

--
Tony Bryer SDA UK 'Software to build on' http://www.sda.co.uk
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