On 11/05/2021 12:25, tim... wrote:


Oh does he :-)

I wonder if he might be able to comment upon how this business model
works then?

I can see from the invoice numbers that OSG don't sell glasses in huge
numbers, and at 15 pound a pair, the profit margin is going to tiny.

Yet (at least) one of his competitors can afford to advertise on TV.

How does that work then


To be fair it doesn't.

We have an 'actual' opticians that does OK and we supply wholesale to
other opticians too.

The website is a somewhat untapped resource. I should put more effort
into tapping it. It's harder than people might think though and at the
margins only really worthwhile if scaling up dramatically. One day perhaps.

Incidentally we made the first few thousand pairs of specs for a
competitor who advertises on TV. I guess some of us were destined to
work making other people rich