alan_m wrote
Rod Speed wrote

And escaping the reputation you have ended up with.

99.999% don't follow the us and downs of businesses
but when it comes to perhaps a once in a lifetime purchase
of DG they may consider a company with the same name
that has been around for 50 years may be good because
it has survived that long.

And others may well have heard of someone having
had a problem with a particular operation and avoid
them for that reason. So if your operation has had
plenty of problems, it can make sense to change names.

Its much like brand loyalty without realising that the brand
may now be just a badge put on no-name far east electronics.

And have changed radically with takeovers etc too.