You need to watch reflections as well.
I'm not sure these days what the current advice is, but it used to be that
you want moderate light in the room, not too bright but not pitch dark
either for best eye comfort. Not able to see them these days, but when I
could then LCD were OK but then there was little else about .
Brian

--
----- --
This newsgroup posting comes to you directly from...
The Sofa of Brian Gaff...

Blind user, so no pictures please
Note this Signature is meaningless.!
Harry Bloomfield; "Esq." wrote in
message ...
Broadback formulated the question :
My TV by necessity is in a South facing room. What is the TV type that
gives the brightest picture, I guess.

OLED I think, but I have a recent large screen LED. My living room faces
south / west, so it gets sun from early afternoon the late in the evening.
To get around it, I fitted heavy vertical blinds.