On Wed, 17 Jul 2019 16:22:07 +0100, Jim GM4DHJ ... wrote:

The *******s just signed me up for prime for the third
time...*******s....

Pay more attention when using the site. The big obvious buttons to
use to progress an order also tend to sign you up to Prime. Look for
the the much smaller, just text (no "button" graphic) that doesn't...

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Cheers
Dave.