On 6/14/2019 5:44 AM, Ian Jackson wrote:
In message , GB
writes



.

1.Â* 'It' is a pronoun.Â* The others are not.Â* Using it's as the
possessive would be like using he's or him's instead of his.

2.Â* For the intelligent and literate among us, it helps to identify
the stupid and illiterate.

A surprising number of otherwise apparently clever and literate people
consistently follow the dim and illiterate use of 'it's' when they mean
'its' - but rarely vice versa.

Similarly you're and your...it must be that love of the greengrocer's
apostrophe.