"ARW" wrote in message
...
On 21/02/2019 14:28, NY wrote:

And you have to "sell" the idea that it will be more expensive to
install, and maybe to run, and (according to the article) will take
longer to heat up a room - presumably because it is lower power. That's a
hell of an advertising and PR campaign that you are going to need :-)

Something like..

"It's not lower powered, it's more efficient."

That's almost as bad as the low-powered vacuum cleaners which don't produce
enough suction so you have to keep going over the same bit of carpet, or
lower-powered kettles which take longer to heat the water... but the
legislators can't see further than "it uses less power".

The kettle thing is particularly short-sighted because it takes a fixed
amount of energy to heat a fixed amount of water: it is irrelevant whether
it's 3 kW for 2 minutes or 1.5 kW for 4 minutes - the amount of energy used
is the same.