On 06/01/2018 11:23, Peter Hill wrote:
On 04-Jan-18 9:50 AM, stuart noble wrote:
Why do the media insist on calling Aldi a discount store? I've never
seen "discounted" goods in their stores, and they don't try and
bamboozle you with BOGOF deals, loyalty cards and all that rubbish. In
fact that's probably why they're so successful. That and applying
commonsense to their strategy.
The late Andy Hall must be turning in his grave, having predicted that
the Lidl/Aldi style of retailing would never catch on.


It's not a discount supermarket. It's a budget supermarket.

Only half true these days, the "quality" food and wine compares well
with the big players.