On 04/01/2018 18:59, Rod Speed wrote:
stuart noble wrote

Why do the media insist on calling Aldi a discount store?

Because that is what they are.

I've never seen "discounted" goods in their stores,

Then you need to get out more. They do that
routinely with their special buys that dont sell.

and they don't try and bamboozle you with
BOGOF deals, loyalty cards and all that rubbish.

But they are generally cheaper with much of the stuff they sell.

In fact that's probably why they're so successful.

Nope, its their prices that are the reason for that.

That and applying commonsense to their strategy.

And being very aggressive indeed about staff costs.

Ours only has quite literally a total of 10 staff and
usually only 4 at most in the store at any one time,
even on the busiest times like mid saturday morning.

And often only have one checkout open too.


A new, larger than normal, one opened near us a few months back. It is
well staff, plenty of open check outs, etc. As usual the staff are
always polite/helpful.

They seem to stock a wider range of thinks than the 'normal' Aldi'
stores- we have a smaller one as well in the area- more typical of a
normal sized Aldi store.

We visited the new one today- I've been a fan of Aldi's 'deli' range for
some time but I don't mind admitting we shop there. There some things we
avoid- Yogurt, unbranded (at least brands we don't know) bread. Veg is
fine, ditto meat, fish etc. They used to do some excellent duck breasts
but stopped stocking them. I noticed they had blue eggs today- I didn't
buy any but it caused me to smile. I did buy some truffle flavour
salami, it looks promising.