wrote
stuart noble wrote

Why do the media insist on calling Aldi a discount store?
I've never seen "discounted" goods in their stores, and
they don't try and bamboozle you with BOGOF deals,
loyalty cards and all that rubbish. In fact that's probably
why they're so successful. That and applying commonsense
to their strategy. The late Andy Hall must be turning in his grave,
having
predicted that the Lidl/Aldi style of retailing would never catch on.

One thing puzzles me about them: why no self-service checkouts? They are
cheaper.

One of them did say they will be adding them, may well have been Lidl.