Chaya Eve posted for all of us...



The marketing genius in the L/XL/GXL lineup is that you get everyone if you
break your product into three fundamental "good/better/best" ranges (where
the idea is to gouge as much money as you can from the consumer).

What you do is offer the item which does the job at the "L" level.
Then you add a few nice-to-haves at a good price markup for the "XL level.
Then you throw in highly marketed costly items for the "GXL" level.

Most marketing is aimed to get people to jump to the GXL level, while most
consumers will resist the extremely high price, but they don't want the
"cheap stuff" which is why you have to have a "good/better/best" range.


In the matter of car lines the manufacturers have turned the option list
into "lines". In other words if you want basic-no options and want to add
collision avoidance you must buy a higher line, if you want a moon roof then
you must buy the higher line. Of course they always stick in unwanted items
in the higher lines; like premium audio, heated seats. You can't delete
them.

I knew a guy whom worked at a major tire manufacturer in quality control.
After GM started to reject boxcars of tires, they started loading the
exceptional spec tires at the doors of the boxcars after loading the usual
spec'd tires in first. The GM inspectors would only check the first out lot
then move on.

Your marketing education is just a low level of psychology. You are taking
this thread away from the excellent advice of many people who have done this
for many years. Where did you get your education and where do you work?

--
Tekkie