AnthonyL pretended :
Checkatrade is a "football" cup competition in which lower league
sides will play with the 'b' teams of higher league sides.

That just about puts into perspective the esteem of Checkatrade,
you've got no idea what you'll get but whatever it is will be second
rate.

Its the usual scheme of the tradesperson (or not) pays them to join
their scheme, they are then added to a local list.