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Leon[_7_]

On 1/14/2017 2:18 PM, wrote:
On Sat, 14 Jan 2017 07:41:01 -0600, Leon wrote:

wrote:
On Fri, 13 Jan 2017 17:58:17 -0600, Leon lcb11211@swbelldotnet
wrote:

On 1/13/2017 2:06 PM, wrote:
On Fri, 13 Jan 2017 17:14:06 GMT, (Scott Lurndal)
wrote:

Jack writes:
On 1/13/2017 10:46 AM, Leon wrote:

Yes Amazon as well. I would suggest not dabbling in what you don't
understand. Like those $1.99 shelf brackets that are more expensive
than the Prime brackets once you add in the shipping.

I'd suggest not dabbling in what you don't understand.

Since neither of you seem to have any experience with
online retailing, perhaps you're both tilting at windmills.

I suspect neither has any experience in retailing PERIOD.

And you would be wrong. I ran an automotive center at 21 and chose to
retired at 40. I knew retail pretty well.
Then you should know better than most what is involved - I spent
the first half of my working life in the automotive repair business -
not a tire and muffler shop but real automotive service - half of it
in dealerships. (from age 15 to 37) - then later a few years working
in the window business and computer business, supporting business
management systems etc.

17-23, tire stores. Manager at 21. 23-28, manager of the parts
department for a large Olds dealership.
28-30, Service Sales Manager for same Olds dealership. 30-33, parts
director for Olds and Isuzu dealership.
33-40 the GM for an AC/Delco 3M wholesale distributor. 40 retired my real
jobs. Last 22 years custom design and build furniture, a hobby that has
evolved into a small business.. 2016 was a banner year.
Okay - so which side of the fence are you on? The side that says the
retailer selling the shelf brackets for something like 73 cents should
be selling them for a nickel like Amazon, or the side that understands
why a retail store needs to charge higher prices??

There is no correct answer. Many under priced items are loss leaders.
The first tire/automotive store I ran I immediately marked the name
brand spark plug prices down to "40 cents less each" than I/we paid for
them. It was a rare coinsurance that with each set of plugs we did not
also have a distributor cap and "tune-up" kit to go with that, and very
often an oil filter and oil. We sold lots of every thing in that
category. So I lost $2.40 on every set of spark plugs we sold but add
on sales were typically $30~$40.

Retail stores have to have something to get the customer in the door.
They naturally have to charge more because of their over head.

So to answer you question. If it were my retail store and I only sold
shelf hooks I would mark them up.
If I also sold standards and brackets, and shelving, I would make the
hooks cheap.

It is much better to double your profit on a $10 item than a 5 cent
item. Take the loss on the 5 cent item if it could mean add on sales
fot the more expensive and more profitable related items.
If there is no related item to "up sale" with your shelf hooks, mark the
hooks up, you really do not care if you sell them or not anyway as the
customer may only be there for shelving needs.

Way too many factors to determine which method of pricing is correct
including area of town the store is in.