alan_m wrote
Rod Speed wrote

There are enough people out there who will buy just because its
expensive but the manufacturer cannot just rely on these customers and
has to cater for the lower end of the market

Miele doesn’t.

Miele only sell one high quality machine?

They only sell high end machines.

A 5 second google search suggests that their machines range in price
between expensive and 3x expensive.

But no low end machines anything even
remotely like the cheapest on the market.

And the range they do sell arent with identical
machines with just the control panel different either.

The high price one is aimed at those who will buy just because it's a lot
of money

The lower price one is aimed at those who perceive that the machine is
quality but cannot afford the top price.

The lower priced one is in fact less capable and isnt and identical
machine with just a different control panel, as you claimed.

It's the same marketing trick.

No it isnt.

As you stated there is no difference in the cost to add lots of bells and
whistles.

There is a considerable difference in the cost with a
vented tumble dryer and a condenser tumble dryer.

And then there is the marking hype - you get what you pay for.

The Stella Artois “Reassuringly Expensive” campaign tried to persuade UK
drinkers that high prices meant quality. Roll on a few years and it earned
the nickname of the 'wife beater' as it became the favourite tipple of the
UK hooligan binge drinker when sold in supermarkets cheaper than the
cheapest bottled water!

Tumble dryers are completely different.