On 20/09/2016 23:13, Rod Speed wrote:

There are enough people out there who will buy just because its
expensive but the manufacturer cannot just rely on these customers and
has to cater for the lower end of the market

Miele doesn’t.


Miele only sell one high quality machine?

A 5 second google search suggests that their machines range in price
between expensive and 3x expensive.

The high price one is aimed at those who will buy just because it's a
lot of money

The lower price one is aimed at those who perceive that the machine is
quality but cannot afford the top price.

It's the same marketing trick. As you stated there is no difference in
the cost to add lots of bells and whistles.

And then there is the marking hype - you get what you pay for.

The Stella Artois “Reassuringly Expensive” campaign tried to persuade UK
drinkers that high prices meant quality. Roll on a few years and it
earned the nickname of the 'wife beater' as it became the favourite
tipple of the UK hooligan binge drinker when sold in supermarkets
cheaper than the cheapest bottled water!




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