On 20/09/2016 04:28, Rod Speed wrote:


Not when you are talking about a modern computer
controlled device where allowing you to say specify
a mode that doesn’t bother to save water when you
don’t care about the water use and care about how
well the rinsing has been done to get all of the
detergent out of what is being washed. Including
that extra mode doesn’t cost anything at all with
the cost of making the machine. Same with say a
wool cycle which you never use, with a modern
computer controlled machine that doesn’t add
anything at all to the cost of the machine even
if you never use it.

It may not add anything to the cost of manufacture but modern sales
techniques require three models, a budget, a mid-range and a luxury
model. There are enough people out there who will buy just because its
expensive but the manufacturer cannot just rely on these customers and
has to cater for the lower end of the market All models will be the
same/similar except for the functionality enabled on the front panel.

It's also the same with equipment that is just re-badged. Identical
equipment can be badged with different brands and sold at vastly
different prices. This is to catch those who stick with brand loyalty
little realising the the well regarded company of the past has gone bust
and the brand name has been sold on (many times) as the only thing of
value.

Both of these sales techniques have been going on for decades and
continue because they work.

--
mailto: news {at} admac {dot] myzen {dot} co {dot} uk