On 19/05/2016 22:49, Steve Walker wrote:

But some will put the kettle on immediately, some will nip to the toilet
first, etc. so the demand is spread through the ad break. Lower the
power, so they take longer to boil, and you'll just end up with a point
where the early ones are still on and the late ones have turned on,
possibly giving an even bigger peak load.


What will happen is that people with small families will put less water
in so it boils before the end of the ads.
People with bigger families will curse and buy two kettles.