windows .... everest vs anglian?
On Monday, 2 May 2016 11:32:41 UTC+1, Dave Liquorice wrote:
On Sat, 30 Apr 2016 10:41:38 +0100, RJH wrote:
Everest boasts "Over 2 million happy customers" and "Over 50 years
experience".
who says they're happy? the installers motivated to say so? the marketing dept?
40,000 customers/year, maybe, that's 100 jobs on *every* day of the
year.
"50 years of experience" in what? High pressure sales techinques or
doing good installs of double glazing?
Anglian say "We've more than a million customers and are proud
that
95% would recommend us to their friends
says who?
... and 42% of our weekly sales are from returning customers
buying
more home improvements products from us"
does that mean the handles fail often?
Windows are normally for life. Yet 42% of customers are returners. What's going on with that?
So the high pressure sales works in beating people into submission
and getting them to buy "extras" in follow up calls.
They'd hardly say otherwise :-) I'd wager a small sum that the
anonymised raw data is not forthcoming . . .
I'm sure it won't be.
If the data exists at all, what's the odds that companies are saying customers are happy when they're not?
NT
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