I have also read that you can often get the same quality tire for a better
price if you avoid store brands. The main problem is that it's tough to do
a fair comparison, because store brands don't always publish all the specs
that you need to do a thorough comparison. For that reason alone, I would
avoid store brands since I can't really determine what I'm getting for my
money.

watch out for the "speed rated" tires.

If the specs for your car call out for a 180 mph speed rated tire, they will try to upsell that to you.


Mark