Charity Mailing Lists: How Built/Maintained?
Per Don Y:
It only stands to reason: someone who *has* made a donation is
probably more likely to make ANOTHER donation than someone who
you'd have to contact "cold".
That was me years ago when I started giving to Amnesty International....
then the mailings from other fund raisers skyrocketed and then they set
the telephone solicitors on me.
I tried a few other reputable charities - telling them beforehand that I
did not want to be on their mailing list or any other list.
For awhile, it would hold, then the telephone solicitors would start in.
Now nobody gets a nickel and each got a letter telling them why they
would not be hearing from us again. ****ing in the ocean, I know...
--
Pete Cresswell
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