On 07/09/2014 16:36, The Medway Handyman wrote:

Coca Cola & WD40 are a success because they meet a specific need.

If WD40 was such a success when it was sold as a universal "does
everything" product, why are there now a confusing number of separate
"specialist" products (I think there might be 7 at Screwfix)? (Not
saying it sales weren't high enough to be called "successful", but have
questions over its performance.)

Either they needed to introduce products that actually work in each
role. Or they are ripping us off. Or both.

--
Rod